About CHANGE : CONSEQUENCES
Virtually every global market has experienced the pressure of economic uncertainty coupled with dynamic and unprecedented change in the industry.
The IAA has created a program designed to bring the best minds in the industry to help you navigate the change taking place in our industry.
Key session themes will include: consumer marketing challenges; the digital influence on consumer behaviour; how do key advertisers see the new world; the rise of challenger brands; the reaction of challenged categories; key trends in media and consequences for TV, print and OOH - in developed vs emerging markets; new advertising models and their implications; improving creative effectiveness.
The business landscape, business models and ways of doing business are being re-defined. What worked in the past will not work in the future. You need to understand what CHANGES are taking place, the CONSEQUENCES and opportunities presented by those changes, and have the tools and information to act on these.
Well known industry figures will share their views and insights on the trends and issues confronting the industry. Network and do business with over 1,000 delegates from 70 countries.
Location
Moscow, Russia... host for the 42nd IAA World Congress is one of the world's fastest growing advertising markets and high profile BRIC economy. It is also a world class cultural destination, served by most of the world's major airlines, making Moscow easy to travel to.
Venue
As the 42nd IAA World Congress takes place under the patronage of City of Moscow government and the Russian Federation the Congress sessions are being held within the Kremlin, in the State Palace Congress Center.
Speakers
Confirmed speakers include*:
- Emilio Azcárraga - CEO, Grupo Televisa
- Laurence Boschetto - CEO & President, Draftfcb
- Joanne Davis - President, Joanne Davis Consulting
- Serge Dumont - SVP, Omnicom Group Inc. & President, Omnicom Asia-Pacific
- Darren Huston - Corporate Vice President, Consumer and Online Business, Microsoft
- Maurice Levy - Chairman & CEO, Publicis Groupe
- Michael Mendenhall - Senior Vice President and Chief Marketing Officer, Hewlett-Packard
- Marc Pritchard - Global Brand Building Officer, Global Marketing Officer, Procter & Gamble
- Rich Riley - Senior Vice President, Yahoo!
- Alan Rutherford - Chairman & World President Elect, International Advertising Association
- Darren Shaw - Shaw Brothers
- Sir Martin Sorrell - Chief Executive, WPP
*Program is subject to change, some speakers to be confirmed. Speakers updated continuously
Sponsorship Opportunities
A limited number of sponsorship opportunities are available offering high profile positioning and global recognition benefits that will enable your company to become an integral part of the event.
Our sponsorship packages come in different shapes, sizes and pricing levels, and we are able to develop some custom-designed options with sufficient advance notice.
For more information on the 42nd IAA World Congress visit www.iaamoscow2010.com