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Who are we?
- The International Advertising Association is a one-of-a-kind strategic partnership
which champions the common interests of all the disciplines across the
full spectrum of marketing communications - from advertisers to media
companies to agencies to direct marketing firms - as well as individual
practitioners
- The IAA has become a brand champion, because all elements which create a brand’s reputation require the freedom to flourish without unwarranted restrictions
- We have an established history, having been founded in 1938
- We have an unprecedented international network in over 70 countries
- We have 4,000 individual members across corporate, marketing services, organizational and academic sectors – all involved in the branding, communications and marketing disciplines
- We have 56 Corporate members, 57 Accredited Institutes and 27 Organizational members.
Our unique membership
Our membership is diverse – comprising of individual members from across the communications value chain:
- Corporate sector – including Dow Jones & Company, the Boeing Company, the Procter & Gamble Company, Shell International, Unilever plc
- Organizational/association sector – including American Advertising Federation (USA), International Institute of Advertising (Russia)
- Agency sector, including media – including Young & Rubicam Brands, Dentsu, DDB
- Academic sector – including Charles Sturt University (Australia); Emerson College (USA).
What we offer our members?
- A platform for industry issues – you’ll learn about the latest industry issues and trends through our publications and events
- Networking opportunities – are you doing business overseas? Do you need contacts or introductions? The IAA can help
- Education platform – the IAA has been running its
accreditation program for over 20 years now. Thousands of students have
graduated with the IAA's Diploma in Marketing Communications,
through our 57 accredited institutes. The Diploma provides a sound
platform for future careers in the marketing, branding and
communications industry.
How we differ from other associations?
- We are a truly global community – no other association is as international in scale with a grass roots representation in over 70 countries
- Multi-discipline membership - no other association is as
inclusive of all the disciplines involved in brand building, from
corporates and associations, to educators and marketing services
providers.
Areas we are leaders in
- Advocacy - defend commercial free speech; fight unwarranted
regulation; support freedom of choice and informed decision making;
emphasize economic importance of marketing activities
- Advertising self-regulation - support existing structures;
encourage the establishment of new mechanisms; provide for an exchange
of information and best practices; promote self regulatory structures
to governments
- Professional development - take the lead in state-of-art
professional development through education and training for the
marketing communications industry of tomorrow
- Industry forums - exchange of views on emerging policy
issues and trends affecting the industry; provide a single, global
voice for all aspects of brand building on proposed
legislation/regulation; develop platform for multi-stakeholder
dialogue; promote and facilitate excellence in the communications
industry.
Join the IAA
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